MBA Digital Marketing and Ecommerce
The digital marketing industry has grown tremendously. According to reports, it is projected to go up to around 539 billion rupees by 2024. Nearly every company plans to add people to digital marketing roles resulting in an increasing demand for qualified digital marketing professionals. There are an estimated 20 lakh jobs in Digital Marketing and e-commerce space in India alone.
Our MBA in Digital Marketing and e-Commerce specialization prepares you for careers in digital marketing, social media, web development, and e-commerce. You will study the most effective digital technologies, e-commerce strategies, web design and digital marketing practices to analyze contemporary business challenges and solve them in the rapidly changing digital marketplace. Various opportunities will be available to you in top MNCs, Digital Marketing Agencies, E-commerce Companies, etc.
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Organizational Behavior and Human Resources Management
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Managerial Economics
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Statistics and Analytics Foundations for Business
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Corporate Governance and Business Ethics
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Financial Accounting and Reporting
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Entrepreneurship
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Legal and Business Environment
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Marketing Management
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Banking, Financial Services and Insurance
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Acquisition and Management of Talent
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Operations Management
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Business Strategy and Leadership
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Management of Banking and Financial Services
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Integrated Marketing Communications & Branding
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Employee Reward Management
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Brand Management for e-commerce
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Web and Social Media Analytics
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Digital Product Management
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Final Project
Eligibility
- Graduates / Bachelor’s Degree holders of any discipline from a recognized University who have scored a minimum of 50% aggregate are eligible to apply.
- As an inclusive initiative, the percentage for students belonging to reserved category is reduced to 45% aggregate.
- Admission subject to Qualifying in Admission & Job Interview.
