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Starts @
Aug 2026
Duration
3 Months
Semesters
1 Paper
Other Benefits
  • Online

Diploma in Digital Marketing

Course Overview – Kickstart Your Career in Digital Marketing


Learning Outcomes

  • Develop strong foundations in digital marketing strategies and online branding
  • Gain hands-on expertise in SEO, SEM, Social Media Marketing, and Email Marketing
  • Learn to run paid ad campaigns and optimize marketing performance
  • Understand conversion tracking, analytics, and user behavior
  • Build skills to drive traffic, generate leads, and grow businesses online

  • Teaching Approach
  • 100% practical training with real-time campaign execution
  • Hands-on exposure to tools like Google Ads, SEO tools, and analytics platforms
  • Case studies and live projects for real-world learning
  • Step-by-step guidance for beginners and professionals
  • Continuous assessment through assignments and campaign performance

  • Industry Relevance
  • Curriculum aligned with current digital marketing trends and tools
  • High demand for digital marketing professionals across industries
  • Exposure to real-world marketing platforms and strategies
  • Fast-track program designed to make learners job-ready in 3 months 

  • Digital marketing ecosystem and channels
  • Importance and benefits of digital marketing 

  • On-page and off-page optimization
  • Mobile SEO and CMS-based SEO
  • Ranking strategies and best practices 

  • Social media strategies and campaign execution
  • Email marketing and inbound marketing
  • Conversion tracking and engagement 

  • Google algorithm updates
  • Ranking signals and compliance strategies 

  • Google Ads and paid campaigns
  • Keyword planning and bidding strategies
  • SMS marketing campaigns and targeting 

Entry Requirements


Academic Qualification Requirements

  • Open to students, professionals, and entrepreneurs from any discipline

  • English Language Requirements
  • Basic proficiency in English for communication and understanding

  • Accepted Equivalents
  • Suitable for beginners, freelancers, and working professionals
  • No prior marketing knowledge required

  • Application Review Notes
  • Direct enrollment based on eligibility
  • Ideal for career switchers, business owners, and digital enthusiasts
  • Interest in online marketing and content creation is recommended 

Career & Employment


Career Pathways

  • Digital Marketing
  • Social Media Management
  • SEO & Content Marketing
  • Performance Marketing & Advertising
  • E-Commerce Marketing

  • Employability Support
  • Resume and portfolio creation with live campaign work
  • Training on industry tools (Google Ads, Analytics, SEO tools)
  • Guidance for freelancing and personal branding
  • Interview preparation and skill development

  • Internships & Placement Options
  • Internship opportunities in digital marketing agencies and startups
  • Exposure to live campaigns and real client projects
  • Support for freelance and remote work opportunities

  • Typical Job Roles after Completion
  • Digital Marketing Executive
  • Social Media Manager
  • SEO Analyst
  • Content Marketer
  • PPC Specialist
  • Email Marketing Executive
  • Web Analyst
  • E-Commerce Marketer


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