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Doctor of Business Administration (Foundation)
Empower Your Mind: Learn Anywhere, Anytime, Any Device At Your Own Rhythm.
The Foundations Certificate is designed for Doctor of Business Administration candidates to align professional experience with academic learning outcomes. The programme develops the ability to critically evaluate business theories, refine decision-making models, design research methodologies, and validate professional competencies through AI-assisted assessment.
The programme combines instructor-guided Video-AI learning, practical assignments, professional experience, portfolio assessment, and AI-powered validation to support academic and professional development.
Understanding the distinction between PEOs (post-graduation goals) and PLOs (graduation competencies).
• Mapping PLOs to PEOs for structured academic progression
• Recognizing how professional experience contributes to fulfilling PLOs
• Preparing for the Experience Portfolio Assessment to claim credit for prior achievements
Instructor Guided Learning (Video-AI):
• Overview of PEOs: leadership, strategic thinking, research impact
• Overview of PLOs: competencies assessed through assignments and portfolio
• Mapping exercise: aligning PLOs to PEOs
• Portfolio preparation strategies
• Identifying relevant management theories and frameworks
• Evaluating strengths, weaknesses, and contextual relevance
• Adapting theories to professional practice
• Supporting application with evidence and reflection
Instructor Guided Learning (Video-AI):
• PLO1: Critically evaluate and synthesize theories in business and management
• Case studies: Porter’s Five Forces, Value Chain Analysis, Business Model Canvas, Organizational Behavior, Leadership & Innovation
• Assignment: PLO1 Writing Submission
• Identifying frameworks relevant to industry and role
• Recognizing limitations in real-world contexts
• Refining or redesigning models for speed, relevance, and impact
• Documenting and reflecting on decision-making processes
Instructor Guided Learning (Video-AI):
• PLO2: Apply refined theoretical insights to support strategic decision-making
• Frameworks: SWOT, PESTLE, Risk Assessment, Decision Trees, Agile/Lean, Cost-Benefit Analysis
• Application exercise: adapting models to uncertain environments
• Assignment: PLO2 Writing Submission
• Selecting methods aligned with business goals and stakeholder needs
• Justifying chosen methodologies with clear reasoning
• Applying tools to gather, analyze, and interpret data
• Presenting insights that influence strategic decisions
Instructor Guided Learning (Video-AI):
• PLO3: Design, justify, and apply appropriate research methodologies
• Approaches: Quantitative, Qualitative, Mixed Methods, Market Research, Survey Design, AI-enhanced analytics
• Tools: SPSS, Tableau, Excel
• Assignment: PLO3 Writing Submission
• Structured academic interview conducted by AI-powered system
• Questions based on submitted PLO assessments and workplace experience
• Responses reviewed by academic assessors for final decision
Panel-Assessed Session (Live):
• Validation of portfolio and PLO alignment
• Academic confirmation of competencies
• Certificate award upon successful completion
Entry Requirements
• Designed for Doctor of Business Administration candidates
• Relevant professional and workplace experience is expected
Academic & Professional Background
• Candidates should be able to align their professional experience with academic learning outcomes
• Recognition and demonstration of existing professional competencies are incorporated into the programme
Experience Portfolio Requirements
• Candidates are expected to prepare an Experience Portfolio Assessment
• Professional achievements and experience are considered as part of the academic progression
Programme Learning Outcomes
• Candidates are expected to demonstrate competencies through PLO assessments
• PLOs focus on business and management knowledge, strategic decision-making, and research capabilities
Assessment & Validation Requirements
• Completion of the required PLO writing submissions
• Participation in the AI-powered validation interview
• Workplace experience may be used as part of the validation process
• Final competency confirmation is conducted by academic assessors
Programme Format
• 5-week Foundations Certificate
• Instructor-guided Video-AI learning
• Portfolio-based academic assessment and competency validation
The programme develops competencies relevant to modern business and professional environments, with emphasis on:
• Leadership and strategic thinking
• Strategic decision-making
• Critical evaluation and application of business and management theories
• Business research and analytical methodologies
• Evidence-based decision-making
• Research impact and professional competency development
• Applying refined theoretical insights to real-world business challenges
The programme prepares learners for the demands of the modern education and workforce through academic learning, professional experience, portfolio assessment, and competency validation.
