- On-campus
AI-Driven UX/UI + Digital Marketing Career Program
The 3-Month AI-Driven UX/UI + Digital Marketing Program at Workfreaks Business School, featuring Uxvert, is a practical career-oriented program designed to help learners understand how designers work in real-world product and digital environments.
The program combines user research, UX strategy, UI and product design, AI-assisted design workflows, usability testing, SEO fundamentals and digital marketing.
Learners will explore the complete design process, from understanding user needs and gathering business requirements to developing wireframes, creating interactive prototypes, designing responsive interfaces and improving user experiences through testing and feedback.
The program introduces AI-assisted workflows to support research, ideation, design exploration, content development and iterative improvement. Learners will also develop foundational digital marketing knowledge covering branding, content, social media, SEO and conversion-focused landing pages.
Practical learning will be supported by design exercises, live projects and portfolio development. Learners will work towards presenting their design decisions through structured case studies that demonstrate their understanding of user problems, design solutions and project outcomes.
The program follows a Learn • Build • Grow approach, with an emphasis on practical skills, industry mentorship, portfolio building and career support.
Program Vision
To prepare learners for UX/UI and digital product design opportunities by combining user-centred design principles, modern design tools, AI-assisted workflows and digital marketing fundamentals in a practical learning environment.
User behaviour, pain points, business requirements, user interviews, surveys, ethnographic studies, contextual inquiry, competitor analysis, heuristic evaluation, user personas, user journeys and information architecture.
Problem definition, ideation, design thinking, user journey mapping, wireframing, prototyping and UX problem-solving methods.
Web and mobile UI, visual hierarchy, interaction design, micro-interactions, responsive layouts, design systems, product design, data visualisation and developer handoff.
AI-assisted UX research, AI ideation, prompting, design workflow automation, AI tools for UX/UI, concept generation and iterative design improvement.
Usability testing, feedback analysis, accessibility, performance optimization, SEO-friendly interfaces, landing page optimization, conversion principles, chatbots and voice UI.
Digital marketing, branding, content and social media, SEO fundamentals, conversion-focused landing pages, Figma, Adobe XD, Framer, Webflow and portfolio case-study development.
The program is suitable for students, fresh graduates, aspiring UX/UI designers, digital marketing learners, working professionals and career switchers interested in user experience, product design and digital experiences.
Basic computer literacy and an interest in design, technology or digital marketing are recommended. No prior professional UX/UI experience is required for beginners.
Learners should be willing to participate in practical exercises, use digital design tools, complete project assignments and develop a portfolio of their work.
Admission is subject to the eligibility and institutional requirements communicated by Workfreaks Business School and the program delivery team.
Potential Career Pathways
Junior UX Designer, UI Designer, UX/UI Designer, Product Design Associate, Interaction Design Associate, UX Research Assistant, Web Designer, Junior Digital Designer, Landing Page Designer, Digital Marketing, Executive, SEO Executive, Webflow / No-Code Design Associate
